#1 Broker For Apps, Websites & SaaS Businesses.
Over $15M in Digital Acquisitions The Past 12 Months
Trusted by 0 founders
We're two friends who met online — not in a boardroom, but in a game lobby.
What started as late-night rounds of strategy and laughter turned into deeper conversations about startups, digital businesses, and the crazy world of internet entrepreneurship. Over time, we realized we shared something more than just a competitive streak: we both saw the untapped opportunity in the market for digital business sales.
So, we built ToBeDecided — a private, founder-first brokerage designed for the new internet economy. Whether it's SaaS, software, ecommerce, or apps, our mission is to help builders exit confidently and discreetly — without the noise, fluff, or spam of traditional marketplaces.
We're aiming big: $10 million in brokered deals in our first 100 days.
If you're thinking of selling or buying a digital business, let's talk.
Our team includes former tech founders, developers, and digital marketers who understand the unique value drivers of digital businesses.
We leverage advanced analytics and industry benchmarks to accurately value your digital business and maximize your exit multiple.
Recognized for our ability to secure premium valuations, with our clients averaging 30% higher exit multiples than industry standards.
We provide specialized services for digital business owners looking to maximize their exit value and buyers seeking quality digital acquisitions.
We help founders of SaaS, ecommerce, and app-based businesses exit discreetly and at the highest possible valuation.
Get access to a curated list of high-performing digital businesses — SaaS, ecommerce, apps — all pre-vetted and off-market.
Track our progress toward our 100 day acquisition targets and see how we're performing.
Deals Closed
0
Avg. Deal Size
$0
Days Remaining
100
Our streamlined process is designed specifically for digital business sales, ensuring maximum value and a smooth transition.
We begin with a deep dive into your digital business, analyzing metrics like MRR, user growth, churn, traffic sources, and tech stack to determine an accurate valuation.
We help optimize your business for sale by improving key metrics, preparing comprehensive documentation, and creating a compelling prospectus that highlights your unique value proposition.
We confidentially market your business to our network of pre-qualified buyers specifically interested in digital assets in your category and price range, while maintaining strict confidentiality.
We manage the technical due diligence process, facilitating code reviews, architecture assessments, and verification of metrics while protecting your intellectual property throughout the process.
We handle negotiations, legal documentation, and secure payment processing, then facilitate a smooth technical transition including knowledge transfer, code handover, and account migrations.
We haven't sold any businesses yet, but your business could be featured here soon!
A cloud infrastructure monitoring SaaS with $42K MRR and 15% YoY growth. The platform had 230+ active customers with an impressive 1.2% monthly churn rate and strong documentation.
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Jason Davis, Founder
A popular fitness tracking app with 180K monthly active users and $28K in monthly revenue through premium subscriptions. Featured in the App Store and had a 4.7-star rating.
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Rachel Lee, Founder
An AI-powered content creation platform with $65K MRR and 25% YoY growth. The platform had proprietary algorithms and a diverse customer base across multiple industries.
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Michael Johnson, Co-founder
A high-traffic travel blog with 450K monthly visitors and $18K in monthly revenue through affiliate partnerships and display advertising. Featured strong SEO and content library.
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Alex Wilson, Founder
We're just getting started! Be one of our first success stories and leave your testimonial here.
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Your Name
Former CEO, Your Company
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Your Name
Founder, Your Company App
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Your Name
Former Owner, Your Company.com
Get answers to common questions about selling your digital business.
We specialize in SaaS businesses, mobile applications, content websites, e-commerce stores, and other digital assets. Our team has experience with digital businesses valued from $250,000 to $20 million across various niches including B2B SaaS, consumer apps, marketplaces, and content platforms.
The timeline varies depending on the type of digital business, its metrics, and market conditions. On average, SaaS businesses sell in 3-6 months, content websites in 2-4 months, and mobile apps in 3-5 months. Well-documented businesses with strong metrics can sell more quickly.
We use industry-specific valuation methods based on the type of digital business. For SaaS, we typically look at a multiple of ARR (3-5x) considering growth rate, churn, CAC, LTV, and market position. For content sites, we use monthly profit multiples (30-40x) based on traffic sources, content quality, and monetization diversity. App valuations consider user metrics, revenue streams, and growth trends.
We maintain strict confidentiality throughout the selling process. Potential buyers must sign NDAs before receiving any identifying information about your business. We create anonymized prospectuses that showcase your metrics and value proposition without revealing your brand identity until appropriate confidentiality measures are in place.
You'll need to provide documentation on your tech stack, architecture, codebase (without giving direct access initially), user metrics, financial data, and operational processes. We help organize this information securely and present it appropriately during different stages of the sale process, protecting your intellectual property while giving buyers the confidence they need.